Archive for January, 2010

User Profile: Easy Web Recruitment

Easy Web Recruitment is the UK’s leading flat fee internet recruitment service. They can count some of the UK’s largest and most recognizable employers as clients, including Tesco, Canon, Nike & Thomas Cook.  It was great to talk with the Managing Director, Adrian McDonagh on how they use Formstack.
FS: Tell us a little bit about your position with Easy Web Recruitment:
I am the Managing Director at East Web Recruitment and I also take the lead role in looking at software and systems to implement around our core services.
FS: How did you hear about Formstack?
We previously used one of your competitors, but we were not entirely happy so we did an online search and found Formstack via Google.
FS: How do you currently use Formstack?
We use Formstack to help us manage some of the large response recruitment campaigns we have.  The forms we build allow us to easily drill down through large candidate pools and focus on those that are most relevant.  We also use it for getting customers to register for our products and internal HR events.
FS: How has Formstack solved a business/organizational issue?
We use Formstack for about 10% of our campaigns.  That saves us over 50 hours of work per month making it the best employee I ever hired!
FS: What features do you find most helpful?
We think Formstack is very easy to use.  It requires little training to get all of the staff to build forms.  The integration with other products is also a great feature.  We love how we have the ability to use the conditional logic so specific fields are displayed if the applicant chooses a certain answer.  We also like the smart routing feature where we can have certain forms emailed to a specific member of our staff depending on the answers chosen in the form.
FS: Any other tips/tricks/words of wisdom you would like to share with other users/readers?
The data reporting features are a great tool to have so you can get your customers involved.  With the ease of use of Formstack, anybody will be able to use it!

Easy Web Recruitment is the UK’s leading flat fee internet recruitment service. They can count some of the UK’s largest and most recognizable employers as clients, including Tesco, Canon, Nike & Thomas Cook.  It was great to talk with the Managing Director, Adrian McDonagh on how they use Formstack.

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Creating A Successful PPC Campaign

In the conversation of organic versus paid search, the latter can sometimes receive a bad rap. To the small business owner or novice marketer, paid search can be a scary subject with all the rumors of high cost, low ROI and click fraud. The truth is that paid search can be profitable and provide valuable data for your business if done correctly. You just have to have the right system in place.

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Service Update

Formstack experienced an outage this morning for 33 minutes from approximately 5:38 AM to 6:11 AM EST.  We experienced no data loss.  Our load balancers went down, cutting off traffic, so forms could not be built, viewed or submitted.  As of 6:11 AM EST all forms are back up and operating normally.

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Keep Your Form from Becoming a Dead Zone

Using online forms for customer service is a great way to interact with your customers – if you are doing it the right way!  People often times shy away from submitting their information into an online form because they believe they are not contacting a real person and therefore they won’t be receiving a response, especially right away.
There are several key things for you to do so your online form doesn’t become a dead zone on your site.
Set Expectations:
First, place a short message above the form letting your customer know details about what will happen after they submit their information.  By being upfront about the level of service they can expect they will have a realistic time frame and won’t make assumptions about how the information will be processed.
Be Smart:
Make sure the form is being submitted to the correct person so that the form can be responded to.  Smart Routing allows the form to be routed to the proper person or team based on information that is selected in the form. For instance, if you have a lead generation form for three different regions, East Coast, Mid West and West Coast, you can route proper submissions to each areas sales manager. Making sure that the information is handled by the proper person and information can be acted upon much quicker.
Take Action:
Last, take action!  Make sure you stay true to your word and let customers know you are really behind that form and are ready to help them.
How We Do It
At Formstack, above our customer support form we tell the customer that someone will contact them as soon as possible – always within 24 hours in our case.  We also give them other options of contacting us if they aren’t comfortable filling out the online form.  After the form has been submitted, a screen pops up telling them thank you and we will contact them right away just so they are even more confident that we will reply.
By following all of these key items your customers will trust that you will always reply when they fill out y our form and also decrease your chances of your form from becoming a dead zone.

Using online forms for customer service is a great way to interact with your customers – if you are doing it the right way!  People often times shy away from submitting their information into an online form because they believe they are not contacting a real person and therefore they won’t be receiving a response, especially right away.

Continue reading this article...


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