Via Brett Neilson
As we close the chapter on our rebrand there is one last task that we need your help completing. In the next few weeks, if you were a subscriber before March 22, you will receive an email with information about updating all of your existing forms with new Formstack links and embed codes. This will help everyone get their online forms on to the new Formstack domain. We will eventually stop supporting forms on the old domain.
The Formstack iPhone app has been around in some form for over a year. While we have seen some tremendous uses for the app from customers like Service Plus, let’s take it further with this video use case.
It’s very tempting, on a lead generation form, to require users to fill out every bit of information about what they are looking for and what they need from you. While this info would be great to have, the longer your form is, the less likely it is that anyone will fill it out. It’s better to build a basic two-page lead generation form.
A good online order form is short, easy to fill out, asks for the least amount of information possible, and avoids frustrating the end-user. If someone is filling out your order form, they’ve already decided to purchase your product. You don’t want to change their mind by presenting them with a form that presents any sort of challenges.
We are fortunate to have some pretty amazing customers here at Formstack, but one business in particular definitely went out of its way to help me coordinate one of the best marriage proposals ever for my girlfriend, Sheri (ok – so maybe I’m a little biased).
Have you ever been to an “Unconference“? Ever wanted to? Here is your chance! Formstack is a sponsor at the upcoming FreeelanceCamp Chicago, which will be held on June 26th at Gallery 1028. The beauty of FreelanceCamp and the unconference format is that the agenda is driven by participants and allows you to discuss what is important to you!
The major server upgrades we talked about last month will be finalized this Monday morning. The new database servers will be 4-times more powerful than our current pair and should result in much improved site performance.
In our two previous posts we discussed the beginnings of how we changed our name, and rebranded our form builder in two weeks. In this post I want to talk about the trademark research we did and the actual launch of our new website as it pertains to our rebrand.
This post is a follow up to yesterday’s rebranding post. It is written by Nathan Sinsabaugh of KA+A, our Branding and Design Agency, located in Indianapolis, IN
Rebranding is hard. It’s a task that most companies hope to never have to endure and will avoid at all costs. It’s costly, not only in terms of money but also in terms of time, energy, and loss of brand recognition. It’s hard and something we did in two weeks.
