When your small business wants to get started creating new content, it can be a challenging concept for those who have not done it before. Finding content creation tools for your small business can not only make your life easier, but also simplify your strategy.

We are always looking for the best tools to use for our business so here are a few recommendations that we use when creating content:

1.) Bit.ly – If your small business uses a Twitter account, you need to realize that you are only allowed 140 characters per tweet. What if the URL you want to share on Twitter has more than that?

You can simply visit bit.ly’s website and shrink your URL to a more tweet-friendly size. You can also use the service to analyze the resulting usage of the link. If you are looking for another URL shortening tool with more analytic options, we suggest BudURL (paid service).

2.) Wonder Wheel – Putting yourself in the ‘searchers’ shoes can be difficult sometimes, so creating long tail keywords is often a challenge. Wonder Wheel from Google is a tool that is a pre-defined mind mapper which pulls all the search results related to your keyword into a wheel.

Insert a keyword into the middle of the wheel and Google spits out several new keywords.  This will help you produce a large number of keywords that you can then narrow down for your business.

3.) SpeakerText – So you’ve uploaded a handful of videos onto your YouTube channel. Now what? One way to enhance your video’s presence through Google search results is SpeakerText. This tool creates interactive transcripts which help your target audience find, share, and engage with the videos on your site. You will find an example of SpeakerText on our video below.

There are plenty of content creation tools out there so it’s important to find something that will cater to your small business. However, it’s also important to remember that no matter what tools you use, content is always king when trying to drive traffic to your site.

What other tools do you use to make your content outdo the competition?

Other Interesting Posts

• New How-To Videos
• Join Us For Our CharityPong Event – September 22nd
• Formstack User Profile: Designs by Tierney

Written by Erica Dobson
Erica (@ericadobson) is the PR/Communications Manager at Formstack. She helps with the planning and execution of many of Formstack’s marketing efforts. Prior to her arrival at Formstack, she worked in marketing for an HVAC manufacturing company and at a small business marketing firm. Erica earned her degree from the University of Indianapolis. When not in the office working away, you can find her spending time with her husband, taking a nice long walk or reading a good book. On Sundays, you can find her in front of a television rooting for the Colts.