Earlier this year we rolled out our new landing page builder to give users an easy way to build simple single-page websites. When we first launched the landing page application, the application allowed you to build landing pages that contained rich content, embed codes, RSS feeds, and web forms. Now, we have even more features to introduce to you:

A/B Testing

Start an A/B test with the landing pages you created to find out which version converts better. You can track a conversion based on a form submission, referrer to your website, and more. We provide the code for you to paste into your conversion page. You can make your conversion page a thank you page, a confirmation page, or a link back to your website.

Once you have your conversion test set up, we do all the work for you! We give you the number of impressions per landing page as well as the number of conversions each landing page gave you. From there, you can determine which landing page converts the best.

Saved Content

The next big feature is a new Saved Content function. If you will be creating multiple landing pages, this is a great feature for you. The Saved Content feature will allow you to create content areas that can easily be copied into new and existing landing pages – without you having to re-create your content each time.

You can create rich content, embed codes, RSS feeds, header images, footer sections, and more to use right away or in your future landing pages.

Miscellaneous Features

In addition to the two big upgrades mentioned above, you will also notice a few other smaller changes when building your landing pages. If you want to add an image to your landing page, you now have the ability to view the size it needs to be to fit perfectly on your page. No more guessing and adding multiple sizes to guess which one fits!

We’re very excited about our landing page builder and will continue adding more improvements moving forward. We’ve created a short video (watch below) of our landing page builder so you can have a sneak peak of the new features as well as a look into what our landing page builder looks like.

If you don’t have a landing page account, sign up for our 14 day free trial today! Already a landing page customer? View our support docs for more information on our new features and let us know what you think of our new upgrades in the comments section below.

Other Related Posts

Written by
Erica (@ericadobson) is the PR/Communications Manager at Formstack. She helps with the planning and execution of many of Formstack’s marketing efforts. Prior to her arrival at Formstack, she worked in marketing for an HVAC manufacturing company and at a small business marketing firm. Erica earned her degree from the University of Indianapolis. When not in the office working away, you can find her spending time with her husband, taking a nice long walk or reading a good book. On Sundays, you can find her in front of a television rooting for the Colts.
This entry was posted on Tuesday, August 9th, 2011 at 11:40 am and is filed under Landing Pages, New Products/Features. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.