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Published on January 27th, 2011 | by Formstack

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The Anatomy of a Perfect Landing Page: Infographic Case Study

When we launched our latest infographic, The Anatomy of a Perfect Landing Page, back in December, we initially used it as a way to add some variety to our link profile and build back domain authority. What we didn’t realize was the vast amount of attention it would receive by the social media community.

After viewing our website analytics, we noticed from launch date (December 13th) to today, the infographic page has been viewed on Formstack.com over 150,000 times. Taking into effect that the majority of views came from direct links, we went further to look where it was being shared the most.

Social Media Breakdown (from December 13th-January 25th)

  • StumbleUpon16,291 site visits
  • Twitter9,936 site visits (direct; not necessarily links coming in via Twitter clients)
  • Facebook7,295 site visits
  • Reddit – 3,833 site visits
  • Delicious – 1,209 site visits

In this instance, social bookmarking websites StumbleUpon, Reddit, and Delicious were just as important as Facebook and Twitter for driving traffic to our content.

Formstack Page Visits

Below the infographic, we wanted to see how many people would click over to discover more about our product — so we included the following:

The typical navigation path for visitors to Formstack.com usually goes Home > Pricing > Features, but for this instance, we discovered something very valuable. More people were not interested in pricing, but were more concerned with the “What It Does,” “How It Works,” and “Who Uses It” pages.

While it may not lead to direct conversions today or tomorrow, it did lead to an audience perhaps previously unfamiliar with Formstack getting to learn more about our product. With our next infographic release, our goal will now shift from being a brand awareness and link-building activity to one focused more on lead generation and list-building.

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About the Author

These posts come from a collaboration of multiple team members! Everyone from marketing to development pitches in to share some insight on small business, online forms, data collection, and all things awesome.

5 Responses to The Anatomy of a Perfect Landing Page: Infographic Case Study

  1. Pingback: Tweets that mention The Anatomy of a Perfect Landing Page: Case Study | Formstack Blog -- Topsy.com

  2. Max Yoder says:

    As always, your execution on this project was excellent—great work! So glad to have Formstack in Indianapolis.

  3. Pingback: Plings - Blog - How can we use infographics in community information?

  4. Pingback: Distilled Pro SEO Seminar: Day Two Recap | Mitch Fournier

  5. Pingback: How to Build the Perfect Landing Page | Formstack Blog

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