Gain a Competitive Edge: Take Your Small Business Online
When it comes to expanding their reach and connecting with a larger audience, small businesses are making progress by taking their products online. Having a website and social media accounts can enable small business owners to grow their target demographic and increase their brand’s awareness. Getting your small business online is the easy part; 75 percent of small businesses have a website. However, only 31 percent of those sites are mobile-ready, which means that these companies are already at an advantage when it comes to attracting customers.
Monitoring technology trends and iterating your online tactics will give you the competitive edge you need to grow your company. Your success can largely depend on how well you utilize web apps or tools tailored for small businesses – they can cut down on administrative expenses and help you build more relationships with online customers. Everybody loves saving money and making friends!
Instead of boring you with even more sentences containing random numbers, we thought we’d pair those numbers with cool colors and pictures. Check out our infographic about the state of small businesses and their online presences. Do these stats pump you up or bum you out? Let us know in the comments below!
How Many Small Businesses Are Online
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About the Author
Breena (@beefain) is the PR and marketing specialist at Formstack. She oversees media relations, social media, and content strategy. She graduated with a Bachelors of Arts in Journalism degree from Indiana University. When she's not spending her time bragging about how sweet Formstack is, she's usually drooling over fashion sites, writing, or going to shows... and probably eating.
Love to read this post. Good one.