Need more information on how to drive sales? We will give you tips and resources to PR, Advertising, PPC, Search and Landing Page Design. Everything you need to know to drive your sales – no matter what business you are in!
In Part One of the blog post, I talked about why SEO and various forms of social media are important to generating leads on your landing page. I’ll cover blogging, email integration, and analytics in this part of the post.
This week, we will have a guest series from Dan Tushinski, Dan Tushinksi Productions, about optimizing your website to the fullest along with driving leads using online forms.
Search Engine Optimization (SEO) efforts range from intelligent navigation design to optimization of site images and evaluating the varied SEO methods will lead you down a rabbit hole. Understanding basic SEO, however, can greatly benefit your site.
Trying to figure out which Email Service Provider (ESP) you should use can be a tough decision. Our online form builder integrates with a variety of ESPs to give you a powerful way to create email web forms and collect your email marketing leads. Let’s review some of the options you can use with Formstack.
We often get questions from customers on how to get started in accepting online payments for their business or non-profit. Let’s review some of the options you can use with Formstack including a quick comparison chart.
For many small businesses, PPC advertising through Google Adwords plays a crucial role in providing qualified traffic to their websites. One of the important factors that determines the placement and cost of these PPC ads is quality score. Quality score is based on a number of factors including the quality of your landing page, relevance of the keyword to the ads in its ad group, relevance of the keyword and matched ad to the search query and your click-thru rate history.
Whether you are using an online form builder like Formstack or you build your own online forms, there are some easy things that you can test to see what converts better. Below are three easy things that you can test on your online forms to test for better conversions.
At the end of January, I shared some pay-per-click advertising best practices along with a new PPC testing strategy we’re trying out here at Formstack. Overall, the test proved very useful for determining winning ads, and helped us lift ad click-thru rates (CTR) by double digits for multiple keywords. And since we were taught to share growing up, we’ll even let you in on some of the results!
In the conversation of organic versus paid search, the latter can sometimes receive a bad rap. To the small business owner or novice marketer, paid search can be a scary subject with all the rumors of high cost, low ROI and click fraud. The truth is that paid search can be profitable and provide valuable data for your business if done correctly. You just have to have the right system in place.
