A few months ago, we released the infographic, “The Anatomy of a Landing Page” which became a viral success, and was shared all over the web. With the recent announcement of our new landing page product, we thought it would be a good idea to revisit this infographic and inform you on how to build the perfect landing page.
Last week, we introduced our brand new landing page product and we couldn’t be more excited for everyone to try it out! For the next few weeks, we’ll be informing you about landing pages and how you can benefit from them.
2011 has been a very productive year and just like our 2010 wrap up, we wanted to showcase a few highlights. We can’t believe that this year marked our 5th anniversary plus all of the new additions to the Formstack application.
Starting today, all paid accounts have a new feature available: landing pages. A “landing page” (typically) is a single web page that appears in response to clicking on an advertisement [Wikipedia]. With Formstack Landing Pages, you can now create simple single-page websites that contain rich content, blog feeds, videos, and (of course) web forms!
In the conversation of organic versus paid search, the latter can sometimes receive a bad rap. To the small business owner or novice marketer, paid search can be a scary subject with all the rumors of high cost, low ROI and click fraud. The truth is that paid search can be profitable and provide valuable data for your business if done correctly. You just have to have the right system in place.
Today’s post in our “Online Forms That Convert” series is by Joe Kerschbaum, a member of the PPC Hero team. More information about Joe can be found at the bottom of this post.
The contact form on your PPC and SEO landing page can make or break your conversation rate. The messaging on your landing page can be clear, concise and benefit-driven. The design can be attractive, simple and conversion focused. But if the contact form on this beautiful landing page is not strategically crafted to suite your core audience, you’re probably leaving money on the table.
