2010 was a great year for Formstack. It was such a great year, it motivated the team to set some pretty lofty goals for 2011. In addition to rolling out new features and updates to our online form builder, we want to identify other ways to provide value to our current customers and find opportunities to reach more new customers. One way to accomplish that is through partnerships.
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This week, we will have a guest series from Dan Tushinski, Dan Tushinksi Productions, about optimizing your website to the fullest along with driving leads using online forms.

Search Engine Optimization (SEO) efforts range from intelligent navigation design to optimization of site images and evaluating the varied SEO methods will lead you down a rabbit hole. Understanding basic SEO, however, can greatly benefit your site.
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Hey everyone, I’m Krista, Formstack’s first (and to be determined, best) Marketing Intern. I was brought on-board to help with Formstack’s blog, content writing, and P.R. efforts as well as to give Erica some ease of mind about being the only female in the office (Girl Power!). I’m very excited to soak up as much knowledge as I can about the company, it’s culture (3 p.m. ping pong anyone?), and learn from some top-notch professionals in the industry.
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We are excited to bring you another great integration for your online forms. You can now add Batchbook to the growing list of integrations for our online form builder.
Batchbook allows you to keep track of your business, personal, and social networking contacts and share them with the rest of your team. You can create a flexible, easy-to-use contact database from scratch, or import your contacts from an existing system. In addition to standard contact information, you can use SuperTags to create custom fields you’ve added yourself to capture the information that’s important to you (such as customer information, personal details, or social networking profiles).
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As we wrap up an awesome 2010 here at Formstack we wanted to take a look back at a few of our shining moments and show you where you can find us around the web. By launching some great features and helping several businesses succeed, we have received some great coverage.
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You may have noticed that when we announced our coupon codes for online forms, we also “snuck” in a new plugin called ‘Analytics’. It has been available for the last few weeks but we have held out officially launching it as we made tweaks and gathered feedback from users who have happened upon it.
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Pete the Planner is an award-winning financial planner that teaches people how to deal with money. If you haven’t already seen Pete you can find him on national and local television, read one of his books, or listen to his radio show titled Skills Your Dad Never Taught You. Pete is not your typical financial planner. He will force you to keep your goals with his goal based accountability system that focuses on three major components of your financial life: awareness, accountability, and communication.
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As you embark on your online form building journey, there are several things to keep in mind to make sure you create the best online forms possible. Below, we’ve compiled a handy-dandy cheat sheet of best practices to consider when designing your online forms.
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Trying to figure out which Email Service Provider (ESP) you should use can be a tough decision. Our online form builder integrates with a variety of ESPs to give you a powerful way to create email web forms and collect your email marketing leads. Let’s review some of the options you can use with Formstack.
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One of the most powerful aspects of Formstack is the ability to use multiple payment processors, third party integrations, and other submit actions. A submit action is an action that takes place after the user hits the submit button. These include redirects to other websites, custom thank you pages, and the passing on of online form data to other applications, such as payment processors, CRM systems, email service providers, etc. You could, for example, pass on data to Salesforce, Authorize.net, Mailchimp and Google Spreadsheets in a single online form.
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