Starting today, all paid accounts have a new feature available: landing pages. A “landing page” (typically) is a single web page that appears in response to clicking on an advertisement [Wikipedia]. With Formstack Landing Pages, you can now create simple single-page websites that contain rich content, blog feeds, videos, and (of course) web forms!
For many small businesses, PPC advertising through Google Adwords plays a crucial role in providing qualified traffic to their websites. One of the important factors that determines the placement and cost of these PPC ads is quality score. Quality score is based on a number of factors including the quality of your landing page, relevance of the keyword to the ads in its ad group, relevance of the keyword and matched ad to the search query and your click-thru rate history.
In the conversation of organic versus paid search, the latter can sometimes receive a bad rap. To the small business owner or novice marketer, paid search can be a scary subject with all the rumors of high cost, low ROI and click fraud. The truth is that paid search can be profitable and provide valuable data for your business if done correctly. You just have to have the right system in place.
Today’s post in our “Online Forms That Convert” series is by Joe Kerschbaum, a member of the PPC Hero team. More information about Joe can be found at the bottom of this post.
The contact form on your PPC and SEO landing page can make or break your conversation rate. The messaging on your landing page can be clear, concise and benefit-driven. The design can be attractive, simple and conversion focused. But if the contact form on this beautiful landing page is not strategically crafted to suite your core audience, you’re probably leaving money on the table.
Our friends over at Hanapin Marketing have a great post about the importance of simple contact forms when using them as a lead generation source. While we may not be PPC Heroes, we do know something about creating easy to use web forms.
