As more and more of our lives move online, search engine optimization is becoming increasingly important for businesses of all sizes. For anyone who may not be familiar with SEO, it is the practice of improving the search engine visibility of your website or its content via the un-paid, or “organic” search results. Your site’s rank in search engine results affects your visibility, which in turn affects your bottom line. There are many in-depth strategies & tactics around SEO, but here are the key points that businesses, small and large, need to focus on to improve their SEO.
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You hear it time and time again: content is king. It’s king because it’s what users want, and it’s king because of SEO. If you were to ask any blogger what the most important thing is when it comes to running a successful blog, chances are their answer would be “good content.”
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This week, we will have a guest series from Dan Tushinski, Dan Tushinksi Productions, about optimizing your website to the fullest along with driving leads using online forms.
Search Engine Optimization (SEO) efforts range from intelligent navigation design to optimization of site images and evaluating the varied SEO methods will lead you down a rabbit hole. Understanding basic SEO, however, can greatly benefit your site.
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For many small businesses, PPC advertising through Google Adwords plays a crucial role in providing qualified traffic to their websites. One of the important factors that determines the placement and cost of these PPC ads is quality score. Quality score is based on a number of factors including the quality of your landing page, relevance of the keyword to the ads in its ad group, relevance of the keyword and matched ad to the search query and your click-thru rate history.
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In the conversation of organic versus paid search, the latter can sometimes receive a bad rap. To the small business owner or novice marketer, paid search can be a scary subject with all the rumors of high cost, low ROI and click fraud. The truth is that paid search can be profitable and provide valuable data for your business if done correctly. You just have to have the right system in place.
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Today’s post in our “Online Forms That Convert” series is by Joe Kerschbaum, a member of the PPC Hero team. More information about Joe can be found at the bottom of this post.
The contact form on your PPC and SEO landing page can make or break your conversation rate. The messaging on your landing page can be clear, concise and benefit-driven. The design can be attractive, simple and conversion focused. But if the contact form on this beautiful landing page is not strategically crafted to suite your core audience, you’re probably leaving money on the table.
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