As more and more of our lives move online, search engine optimization is becoming increasingly important for businesses of all sizes. For anyone who may not be familiar with SEO, it is the practice of improving the search engine visibility of your website or its content via the un-paid, or “organic” search results. Your site’s rank in search engine results affects your visibility, which in turn affects your bottom line. There are many in-depth strategies & tactics around SEO, but here are the key points that businesses, small and large, need to focus on to improve their SEO.
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When opening a new business, you already know you will encounter expenses. You have probably made a list of items you need to get started or even done an analysis of your revenue compared to your expenses. This is a great start, but there are some common expenses that are very often overlooked in a small business. Below, we have listed a few hidden costs that many small businesses fail to consider:
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So you have this great brand and you know it will be a huge success but you have no groupies following ‘said’ brand. How are you going to amp up your marketing efforts and holster the cult brand following you know the brand deserves? We have some tips that if you follow, they should help you gain followers.
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Starting your own small business is an exciting and terrifying time. Where do you start, how much will you produce and where will you find clients? Before you jump right in and go hog wild on the business, step back and take time to read these five mistakes to avoid when starting up your small business. They may save you some time and loss.
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QR codes are everywhere; they aren’t just a fad anymore but a growing trend in moving your small business along the road to success. They are easy to create and can lead customers to a product with the snap of a Smartphone camera.
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To ensure that your website will be beneficial to your business, you must first clearly define your goals from the beginning. Focus on a primary function and build your site around delivering that to your visitors.
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Many small business owners struggle with the overwhelming task of managing their web site. There always seems to be so much to do, yet not enough time to do it all. Are you one of them?
We’ve compiled the following five tips to help you maintain a successful web site for your small business:
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We have written about The Small Business Web before and as our involvement has grown so have the awesome opportunities. Our friends at BatchBlue submitted a panel for SXSW that will cover the best of open API’s and how Small Business Web members are creating real value for small businesses and other organizations.
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This is our first time heading down to SXSW and we couldn’t be more excited. Not only are we going to get to attend some great sessions at the Interactive portion of SXSW, we are also going to be hosting a great party with some of the most awesome web companies in our space.
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Formstack is proud to be partnering with several business and technology thought leaders to create a free monthly webinar called the Talking Tech Series. This free webinar will be held at Noon (eastern) every second Wednesday in 2009. The idea is simple, thought leaders in several key disciplines present via webinar to managers a in small business, non-profit, education and government.
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