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Use UTM Parameters to Track Leads

The Stressed Marketer’s 5-Minute Guide to UTM Parameters

Published on August 13th, 2015 | by Heather Mueller

The sheer volume of data available today can put some amazing analytics at every marketer’s fingertips. There’s attribution (the role each channel plays), funneling (the journey customers take to purchase), and predictive modeling (trends used to... Read More


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